VIP DAY • BRAND STRATEGY • VISUAL BRAND IDENTITY • WEBSITE COPY & DESIGN

Lori Sweet Financial

ABOUT LORI SWEET FINANCIAL

Lori is a financial strategist who believes in helping individuals get not only what they need out of retirement, but what they want.

OUR ROLE

VIP Days, to include:

Brand Strategy — brand positioning & narrative, tagline, truline, mission, purpose, target audience, etc.

Visual Brand Identity — color palette, typeface curation, responsive type-based logo creation, logo-mark, social media graphics, curated stock image library

Website Copy & Design – 3-page website on Squarespace

Blog Writing & PDF Design – Writing and turning blogs into printable PDF’s

Print Collateral - Copy & design for presentation folders, a retractable banner, and business cards

WRITING SAMPLES

“Retirement STRATEGIES for working professionals

If you’re tired of the grind and are setting your sights on a more exciting life — you're not alone.
Most people assume retirement is the end of your life, but we're here to tell you — it's where it all begins.

Welcome to your life. We’ve been waiting for you.”

“Get what you need and want.

You’ve been working for more years than you can remember, and it’s come with a hefty price tag — more stress than you know is healthy, long commutes with even longer days and that nagging feeling that life was meant to be more.

You may feel like your career has cost you your life — but your life is just beginning.”