ON THE BLOG
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ON THE BLOG •
What makes the difference between good and bad brand design?
Discover the magic of great brand design and why it goes beyond just a logo. Learn the elements that create a cohesive and memorable brand identity, with real-life examples of hits and misses. Ready to elevate your brand?
3 Things All Small Business Owners Need to Know to Avoid Landing in Spam Folders
Three things that, if we had known before, wouldn’t have caused all of our emails to get stuck in our prospects’ spam folders. Costing us potential revenue, our reputation, and a lot of “WTF?!” text messages sent between the two of us as we ran around like a bunch of coked-up lunatics trying to figure this all out.
Websites for Physical Therapists – 5 Examples of What Not to Do
All physical therapy practices need a virtual shop – aka your website. Here are 5 examples of what not to do when building your websites for physical therapists.
Online Marketing for Therapists – 3 Ideas You Can Implement Today
Online marketing for therapists requires focusing on SEO optimizing your website, content, and monitoring your online reputation. This blog is for cash pay and insurance based physical therapy practices who want to grow their caseload and business in this new world of AI focused searching. Fan Club Brands is here to help with all of your marketing needs.
How to Leverage the 12 Brand Archetypes — the Rock & Roll Edition
How to leverage the 12 brand archetypes to better communicate with your target audience in a way that attracts, converts, and retains. At Fan Club Brands, we help you develop the perfect messaging and design ecosystem that will have your customers come flocking to you like a bunch of crazed groupies to a tour bus.
How To Launch Your New Site
The last few months have been building to this — the launch of your new website. Whether you kicked off this journey with a fresh new rebrand or signed up for a good old refresh — the value is all the same. It’s now on you to get the most out of your site.
5 Advocacy Campaigns That Hit You Right In The Feels
5 advocacy campaign examples for entities who need to promote services, causes, or issues that are a little heavier for people to stomach. If you need to get through to someone–use these as your inspiration.
The Top 7 Items On Any Brand Identity Checklist
Don’t let your brand fall flat. Here are the top things that should be on your brand identity checklist when working with a designer to build your brand.
The Power of Patience: Building a Lasting Brand & Website
Instant gratification is like a burst of fireworks - super satisfying, but it fades fast. Same deal with your brand and website design. If you're all about personal preferences or chasing the latest social media trends, your appeal might burn out faster than a sparkler on the 4th of July.