The Power of Patience: Building a Lasting Brand & Website

via GIPHY

Instant gratification is like a burst of fireworks — super satisfying, but it fades fast. The same is true for your brand and website design.

If you're all about personal preferences or chasing the latest social media trends, your appeal might burn out faster than a sparkler on the 4th of July.

Before you start playing around with website design, make sure you've got some crucial things in place:

1. BRAND STRATEGY
   Before you dive into design, figure out your audience and what makes you stand out. If you don't, you might end up with a slick-looking brand that doesn't actually do much for your business.
   ❋ FAN CLUB RECOMMENDED BRAND STRATEGY PROS TO HIRE: Erica Bonser (Fan Club … duh)

2. DESIGN STRATEGY

   Turning your brand strategy into visuals is like creating the perfect playlist — it takes thought and finesse. You've got to understand how visuals affect people's minds and what your ideal clients want to see. That includes everything from your brand's vibe down to the tiniest design details. Working with a designer who gets branding and web design can make sure everything fits just right.

   ❋ FAN CLUB RECOMMENDED DESIGN STRATEGY PROS TO HIRE: 😎🙋‍♀️🙋‍♀️🙋‍♀️

3. COPYWRITING

   Words matter, folks! Even if you can spin a good yarn, you need words that get people to stay on your page and hit those call-to-action buttons. Consider roping in some pro copywriters who can make your website sing.

   ❋ FAN CLUB RECOMMENDED COPYWRITING PROS TO HIRE: Erica Bonser (Fan Club … duh) & Kori Whitby

4. PRO PHOTOGRAPHY OR CURATED STOCK IMAGERY

   People process images faster than words - it’s how our brains work. Using random smartphone snaps won't cut it. For a killer website, you need top-notch photos that match your brand's vibe and colors. Good imagery helps it all make sense, like the rug that ties the room together (wisdom of the Dude).

   ❋ FAN CLUB RECOMMENDED PHOTO/VIDEO PROS TO HIRE:

   • For modern staged product photography, Haley Bergsgaard

   • Highly creative and a touch of vintage photo/video - Molly Seeling

   • Athletic/outdoor lifestyle photo/video - Cullen McHale

   • Bold, bright & moody for the win with Kim Mitiska

Building a website isn't like throwing up a lemonade stand — it takes a bit more. Start with a solid brand strategy, then add some strategic design, punchy copywriting, and eye-catching imagery. Nail these, and you'll you’ll have your very own devoted fan club in no time! Promise.