ON THE BLOG

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ON THE BLOG β€’

3 Things All Small Business Owners Need to Know to Avoid Landing in Spam Folders
Marketing, Websites Erica Bonser Marketing, Websites Erica Bonser

3 Things All Small Business Owners Need to Know to Avoid Landing in Spam Folders

Three things that, if we had known before, wouldn’t have caused all of our emails to get stuck in our prospects’ spam folders. Costing us potential revenue, our reputation, and a lot of β€œWTF?!” text messages sent between the two of us as we ran around like a bunch of coked-up lunatics trying to figure this all out. 

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How to Leverage the 12 Brand Archetypes β€” the Rock & Roll Edition
Marketing, Brand Strategy, Websites Erica Bonser Marketing, Brand Strategy, Websites Erica Bonser

How to Leverage the 12 Brand Archetypes β€” the Rock & Roll Edition

How to leverage the 12 brand archetypes to better communicate with your target audience in a way that attracts, converts, and retains. At Fan Club Brands, we help you develop the perfect messaging and design ecosystem that will have your customers come flocking to you like a bunch of crazed groupies to a tour bus.

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The Power of Patience: Building a Lasting Brand & Website
Visual Brand Identity, Websites, Brand Strategy Jennifer Morgan Visual Brand Identity, Websites, Brand Strategy Jennifer Morgan

The Power of Patience: Building a Lasting Brand & Website

Instant gratification is like a burst of fireworks - super satisfying, but it fades fast. Same deal with your brand and website design. If you're all about personal preferences or chasing the latest social media trends, your appeal might burn out faster than a sparkler on the 4th of July.

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