ON THE BLOG
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ON THE BLOG •
11 Category examples that made their competitors sh*t their pants: How category design separates the rockstars from the one-hit wonders
Discover 11 mind-blowing category examples that revolutionized markets, from Johnny Cupcakes to Liquid Death. Learn how category design creates market kings and why it's the ultimate competitive advantage. Plus, see why some category plays fail while others dominate.
Future-proof your AI marketing tech stack: staying ahead in a digital world where everything spins faster than a vinyl record
Discover how to future-proof your AI marketing tech stack with emerging technologies and scalable systems. Learn about multimodal AI, predictive analytics, and hyper-personalization strategies that will keep you ahead of competitors. Plus, get actionable tips for building marketing operations that can grow with your business without breaking the bank—or your sanity.
The startup's guide to fractional marketing support: Do more with less
Struggling with marketing but can't afford a full-time team? Discover how fractional marketing support helps startups grow 2-3x faster with expert-level strategy without the full-time price tag. Learn when to DIY and when to bring in the pros.
The Lean mean marketing machine: Building an AI-powered tech stack that does the work of 5 people
Discover how to build an AI-powered marketing tech stack that does the work of 5 people. Learn practical strategies for small businesses to automate repetitive tasks while maintaining the human touch that customers crave. The ultimate guide to working smarter, not harder.
3 Things All Small Business Owners Need to Know to Avoid Landing in Spam Folders
Three things that, if we had known before, wouldn’t have caused all of our emails to get stuck in our prospects’ spam folders. Costing us potential revenue, our reputation, and a lot of “WTF?!” text messages sent between the two of us as we ran around like a bunch of coked-up lunatics trying to figure this all out.
Websites for Physical Therapists – 5 Examples of What Not to Do
All physical therapy practices need a virtual shop – aka your website. Here are 5 examples of what not to do when building your websites for physical therapists.
How to Leverage the 12 Brand Archetypes — the Rock & Roll Edition
How to leverage the 12 brand archetypes to better communicate with your target audience in a way that attracts, converts, and retains. At Fan Club Brands, we help you develop the perfect messaging and design ecosystem that will have your customers come flocking to you like a bunch of crazed groupies to a tour bus.
How To Launch Your New Site
The last few months have been building to this — the launch of your new website. Whether you kicked off this journey with a fresh new rebrand or signed up for a good old refresh — the value is all the same. It’s now on you to get the most out of your site.
The Power of Patience: Building a Lasting Brand & Website
Instant gratification is like a burst of fireworks - super satisfying, but it fades fast. Same deal with your brand and website design. If you're all about personal preferences or chasing the latest social media trends, your appeal might burn out faster than a sparkler on the 4th of July.