VISUAL BRAND IDENTITY • WEBSITE DESIGN • OPERATIONS • PRINT • BRAND PHOTOGRAPHY
Wild Bear Nature Center
ABOUT WILD BEAR
Wild Bear Nature Center is a non-profit based in Nederland, CO. Their mission is to inspire a lifelong connection to nature & community through creative exploration of the outdoors.
OUR ROLE
Visual Brand Identity - Maintained brand consistency for pre-existing brand across all touch-points and maintained sub-brand for “Go Wild” 9mil+ capital campaign.
Website Design – Transferred both operations and capital campaign websites from Wordpress to Squarespace (total 25+ pages), set up e-commerce functionality for the nature center’s online store
Operations - integrated Acuity Scheduling for class bookings & summer camp registration, transferred from newsletters from Mailchimp to Squarespace Email Campaigns to streamline and save money while still retaining the functionality they needed,
Print Marketing - designed and ordered/printed all flyers, posters, banners, buttons, cards, and other materials
Social Media - maintained all social media channels (LI, Instagram & Facebook) ie: designed graphics, scheduled posts, content creation
Brand Photography - documented events, classes and summer camp sessions
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“Jennifer joined Wild Bear Nature Center in April, 2022 and she has played a key role in our growth over the last 1.5 years. She has assisted in all levels of development of our brand, social media communication, website development and updating, print media as well as assisting us with strategic planning and team building.
Jennifer is an excellent communicator, extremely well organized and reliable. She rebuilt our website, moving it from wordpress to squarespace, creating an easy to navigate site which is very appealing to the visitor. She also created a new website for us to engage the community in our capital campaign which we use at a high level to secure major donors to our campaign.
Jennifer graphically designs very appealing marketing tools both virtually and print, maintaining our branding and enhancing our image. She has been extremely innovative requiring little direction as she creates excellent avenues for the public to engage in our programs, the nature center and our campaign. Because of this, Wild Bear has seen excellent growth in program participation, visitors to the nature center, and donations.
| have appreciated her leadership as she worked closely with our team to develop our strategic plan. She is professional, positive, hardworking and dependable. Jennifer Swanson would be an excellent asset to your organization as a positive team player who gets excellent results through her top of the line marketing skills.”
— JILL DREVES
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