VIP DAYS FOR PHYSICAL THERAPY PRIVATE PRACTICES
Marketing &
Design Projects
DONE IN ONE DAY
Brand Strategy
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Copywriting
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Visual Brand Identity
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Website Design
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Print & Digital Marketing
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Brand Strategy • Copywriting • Visual Brand Identity • Website Design • Print & Digital Marketing •
VIP Days ⚡️
…and why you need one.
As a Physical Therapist running your own practice, the longer you wait to put yourself out there, the more you'll feel like a rockstar with an expensive coke problem. #broke
With VIP Days, what ever you need to drive your practice forward we deliver — in one day — without compromising quality.
How VIP Days Work…
1. PRE-WORK
We’ll need some information in order to execute your project(s) effectively. Upload assets and answer your pre VIP Day questionnaires in your client portal.
2. ALIGNMENT CALL
We’ll hop on a 45-minute strategy call a few days before your scheduled VIP Day to make sure we’re on the same page, review your pre work, and make a game plan.
3. VIP Day 🤩
8 hours of work x2 by your marketing and design experts (aka your Fan Club). During this time we’ll tackle everything on your priority list that we agreed upon.
4. THE DAY AFTER +
After our day together, you’ll have 1 extra hour of “fix it” support the following day for any last minute feedback that kept you up the night before.
HEYYYY SUNSHINE
This is perfect for you if…
Your a cash based physical therapy practice in a saturated market whose having a hard time competing with insurance based practices—articulating value, differentiating yourself, and being an authority in your market
You have top notch physical therapists who are second rate marketers
You have a project that you need done ASAP
You have an ever growing to-do list and not enough time or human power to get it done
You can commit to getting your pre-work done and being available day of to move things forward
THE TIMELINE
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THE TIMELINE •
Pre-work
We’ll send you to our client guide and give you some “homework” to do based on your priorities.
Alignment Call
We have a 45 min phone call after you complete your homework and before your VIP day to go over your priorities and make sure we’re on the same page about how your VIP day will flow.
9am — We begin working
We start digging in and getting things done!
11am & 2pm — Check-ins
We send you what we’ve done so far to get your feedback and make changes.
5pm — End of our day
We deliver what we have and you get to sleep on it.
One more hour…
You provide feedback to us via Slack, and we’ll spend 1 more hour the next morning making any last tweaks or changes
Delivery
We deliver any files and grant you access to your site. We also will provide a recorded breakdown of our work and any necessary tutorials.
Post VIP Day Support
You have 30 days of Slack support should you have any questions
“We thought our website was good before, but they took it to a whole new level. It really makes a difference having true professionals assist with your business development, and I never would have understood this prior to meeting Erica and Jenny. They are fast, efficient, communicative and whizzes when it comes to their job. I cannot recommend them highly enough, and will be using them in the future for any company development.”
GENEVIEVE RICHTER, Method Physical therapy
PROJECT: website redesign, copywriting & brand design refinement
VIP Days Have Looked Like This
It’s a create your own adventure type of experience.
What ever you need done — we got you.
Here are some examples of projects clients have hired us for in the past.
1 VIP DAY (example projects)
Simple brand identity — colors, fonts, type-based logo & submarks
3-4 page Squarespace website — including copy and design
Marketing strategy playbook — including social media templates and banners1 page “scroller” Squarespace website — including copy, design, email signature, and social media banner
3 blogs — including SEO strategy, copy, design, backlinks, meta descriptions, and build out
2 VIP DAYs (example projects)
5-6 page Squarespace website — including copy and design
Brand and design strategy — including positioning narrative, competitive analysis, colors, fonts, type-based logo suite, submarks, and brand guide
Full sales cycle emails — including sequencing, strategy, and copy
1 quarters worth of social media posts — including image curation, design, and platform optimization
VIP DAY PROJECTS
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VIP DAY PROJECTS •
Your bottom line is our biggest priority
At Fan Club, we’ve been helping Physical Therapy private practices grow for more years than we have fingers and toes combined. We know what it takes to turn companies profitable, attract the right people, and keep them there.
We position, design, and market brands that rock so hard, it’ll make your soon-to-be customers faint like it’s 1985 and Freddy🕺Mercury just stepped on stage.
FREQUENTLY ASKED QUESTIONS
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FREQUENTLY ASKED QUESTIONS •
Major 🚀 Tom to Ground Control —
I’ve Got Questions
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It’s all about time. We know that time is short, margins are tight, and you need to get business going — yesterday. For those that need to move fast, opting for a VIP day allows you to get things done instantly rather than having to weight.
PROS
– Fast turnaround
– Affordable
– Great for businesses with small (or no) marketing teams
– Great for bootstrapped startups
CONS
– Everything you will get will be high quality—however—there is a benefit to slowing down. For instance, having more time for your brand and design strategy allows for more collaboration with a broader audience which can affect the overall direction of the brand
– You won’t get as many rounds of revisions for your copy or design--time just won’t allow it
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We’ve been doing this for a while now and have a good understanding of what is and isn’t possible, but we’re still human. If for some reason we under estimate the amount of time that is needed or in the rare occasion that our dog eats one of our computers, we will let you know ASAP.
If your project is too extensive to fit in a VIP Day, you can always hire us for extra VIP Days, a VIP Week, or at our hourly rate.
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Nope! you’ll only need to be available for:
– The first Slack check-in at 11 AM
– The second Slack check-in at 2PM
– Make sure to leave your final feedback no later than 8am the following day
*We may also periodically ask you questions via your private Slack channel so please keep notifications on and your eyes peeled 👀
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If there’s time at the end of the day for small changes, we’re more than happy to make those for you.
If you want additional changes after the allotted time:
– If it’s regarding the work we completed during your VIP day, we can make those changes for you at our hourly rate of $125
– If the changes you are asking for are more than small changes, we will have to reconsider the project which could look like another VIP Day or a VIP Week.
*We do offer half-days for $1250 if the project doesn’t require a full day
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Absolutely not! We don’t do anything if it’s not to the best of our ability. We’re allergic to half-assed work — no joke.
The only thing that you would potentially sacrifice with going for a VIP Day vs. a VIP Week or a custom project is time. The more time we have to solve a problem, the more ways in which we can analyze it from different angles, and the more data we can gather to make our assessments. This primarily affects the brand and design strategy aspects the most— because those require a lot of deep thinking.
However, if you’re a solopreneur or bootstrapped startup, leveraging a VIP Day for your strategy is a great idea. Why? Because your brand will morph more frequently in the early stages of your business as you continue to understand your audience and refine your offerings. You need a positioning strategy and visual brand identity that can keep you afloat for the first few years until you’re ready to take your business to the next level.
For established brands or brands over $1M ARR— we recommend a VIP Week or a custom project.
Time is short and margins are tight
For $2500 you'll walk away with something you can start implementing by the end of the day. Be the first to get in line — she's selling like $2 tallboys at a Kiss concert. 💋